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Управление маркетингом

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 Новинки
GM 6T40 / 6T45, руководство по ремонту коробки передач в электронном виде (на английском языке)
GM 6T40 / 6T45, руководство по ремонту коробки передач в электронном виде (на английском языке)
 
 
 Управление маркетингом
    Наименование 
 Behavioral Marketing. Delivering Personalized Experiences At Scale
216742
 Behavioral Marketing. Delivering Personalized Experiences At Scale

 Автор: Dave Walters

  Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and
...
 YouthNation. Building Remarkable Brands in a Youth-Driven Culture
216725
 YouthNation. Building Remarkable Brands in a Youth-Driven Culture

 Автор: Matt Britton

  Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the a
...
 Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers
216670
 Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers

 Автор: Tim Halloran

  A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that e
...


 What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
216669
 What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest

 Автор: Denise Yohn Lee

  Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and
...
 Big Data Marketing. Engage Your Customers More Effectively and Drive Value
216650
 Big Data Marketing. Engage Your Customers More Effectively and Drive Value

 Автор: Lisa Arthur

  Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic
...
 Neuromarketing For Dummies
216427
 Neuromarketing For Dummies

 Автор: Peter Steidl

  Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows bus
...
 Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
216196
 Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

 Автор: Michael Port

  Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of «busy» as the equivalent of «successful»—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book show
...
 Marketing to Millennials For Dummies
216147
 Marketing to Millennials For Dummies

 Автор: Corey Padveen

  Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Mi
...
 The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
216137
 The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

 Автор: David Meerman Scott

  The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this
...
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