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Управление маркетингом

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 Новинки
Range Rover since 2013 (+ update 2017), wiring diagrams (in Russian)
Range Rover since 2013 (+ update 2017), wiring diagrams (in Russian)
 
 
 Управление маркетингом
    Наименование 
 The Brandgym
427399
 The Brandgym

 Автор: Группа авторов

  Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
...
 Asking Questions
427281
 Asking Questions

 Автор: Seymour Sudman

  Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. T
...
 Inbound Content
427280
 Inbound Content

 Автор: Группа авторов

  Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Havin
...


 Passion Branding
427279
 Passion Branding

 Автор: Neill Duffy

  In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly f
...
 Brand Stretch
427278
 Brand Stretch

 Автор: Группа авторов

  Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.
...
 Breakthrough Zone
427277
 Breakthrough Zone

 Автор: Roy Langmaid

  A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best-
...
 The Global Market
427134
 The Global Market

 Автор: Rohit Deshpande

  The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the «unglobal consumer» who does not have a «one size fits all» need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Bu
...
 Pricing on Purpose
427133
 Pricing on Purpose

 Автор: Группа авторов

  —Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition «With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-t
...
 Agency Account Handling
427132
 Agency Account Handling

 Автор: Группа авторов

  Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and tears' but it will certainly reduce them to a manageable level. Good account handlers know instinctively most of the principle
...
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