Only our limited idea of money is keeping us poor. David Boyle introduces us to alternative cash and people who can conjure money – that is, spending power – out of nothing.Until recently, the growth of alternative cash had been the province of big business: phone cards, stamps, air miles and Tesco’s clubcard points all have purchasing power, yet are not cash as we know it. Now, locally created money systems like ‘time dollars’, ‘Womanshare’ and ...
7 simple steps to a successful start upSo you’ve thought about starting a business, but how do you get started? We’ve broken it down into 7 simple steps.This book includes all the advice you need, from working out the objectives and vision of your company and defining your USPs, to writing a business plan and developing the sales and marketing strategy. Follow our simple steps and learn everything you need for a successful start up. Before long ...
By the bestselling author of The One Minute Manager, a business parable that teaches organizations to cope successfully with change.Every day organizations around the world launch change initiatives – often big, expensive ones – designed to improve the status quo. Yet 50 to 70 percent of these change efforts fail. A few perish suddenly, but many die painful, protracted deaths that drain the organization's resources, energy and morale.So, Who or ...
An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could really be the new black.Taking particular issue with ...
Harry Bingham used to be an economist and a banker and thought he understood money. Then, in autumn 2008, the world stood on the edge of calamity and Harry realised that all the things he knew had been proven utterly wrong.So, he decided to go back to first principles, to meet the people who make the money – the entrepreneurs and inventors, the salesmen and financiers. He wanted to find out how the world really worked and what drives the people ...
Merryn Somerset Webb, star of Channel 4's hit series ‘Superscrimpers’, shows you how to face the future with both money and confidence in this financial bible for sassy women.Money may not buy you love but it certainly helps with life's other little luxuries. From shopping sprees to pension plans, ISAs to investments, money plays a crucial role in our present and future comfort. We may not like to admit it, but diamonds – or cold, hard cash – re ...
In a fast-moving world we’re often overloaded with differing opinions, conflicting data and changing advice. In this essential guide, Noreena Hertz offers practical steps to how to make better, smarter decisions.Most of us think we make decisions for the right reasons: we scour books, we talk over options with our friends, we search the internet, we ask experts, we look at data or we trust our guts. But how hard do we scrutinise those we listen ...
In the tradition of No Logo and Fast Food Nation, Buy Buy Baby investigates how today’s consumer economy markets to infants and toddlers.Buy Buy Baby is a powerful expose of how multi-national toy and media corporations use aggressive marketing techniques to snare the ultimate consumer – your baby or toddler.While it’s no secret that toy and media companies manipulate the insecurities of parents to sell them products, Buy Buy Baby reveals how th ...
An engaging and incisive look at today's top business leaders – visionary and creative mavericks who are changing the way we do business. Inspiring and accessible, ‘Mavericks at Work’ is for anyone who wants to succeed in business – from the entry-level employee to the CEO.In ‘Mavericks at Work’, two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as ...
