Put your lunch hour to use and learn how to create, manage and execute your own bespoke PR campaign in just ten days. – Get to grips with what makes a good story, learn how to contact journalists and build working relationships that get stronger with each new story. – Discover how to craft a press release, how to weave in your key messages and how to ensure that what you are doing with your PR is contributing to your overall marketin ...
**Updated for 2013** "I'd never manage the business side of it. The income tax and the bills and the VAT… I can't even add two and two." Is fear of the money side of running a business holding you back? Would you love to turn your passion into a small business, but are frightened of getting on the wrong side of the taxman? Do you run a small business and find it's a desperate struggle to keep all your paperwork in the right ...
This eBook is about brand identity and culture – it is a guide for entrepreneurs. The author of this instant guide from Harriman House, Guy Rigby, has also written From Vision to Exit, which is a complete entrepreneurs' guide to setting up, running and passing on or selling a business. ...
Interviews and case studies with nine top business leaders reveal how extraordinary customer service brings high profit, brand loyalty, and a vibrant workplace, and show how you can implement their techniques in your own business. For more than twenty years, Dan Sachs has helped established and emerging businesses use hospitality practices to strengthen employee morale, customer retention, and profits. In The Million Dollar Greeting , readers ...
We have all experienced moments when we have felt that our life had completely fallen apart. These moments are the greatest opportunities for transformation. Transformation is uncomfortable. In fact, it is a process of discomfort. Through the sharing of personal experiences, the author walks the reader through a process of turning the pain from his past into power in the present; thus, changing the trajectory of his life into a prosperous future ...
From a down and out, fired airplane factory worker to multi-millionaire, Chris Carley broke all the rules in her home-based business and never looked back. Overweight and depressed, she visualized a world of abundance for herself and brought it to life. Starting with a small $79 loan from her father, Chris strategically promoted her at home business with handmade flyers, turning her into a success in less than five years. Since then, she has g ...
There are two tax systems in our country. There is one for the employee and one for the self-employed. The employee system, due to lack of knowledge, is designed to take your wealth while the other system for the self-employed and those who know the rules is designed to create wealth and economic growth. This book was created to teach you not only the knowledge that you need in order to be in the self-employed system but to show you how to save ...
Lack of employee engagement is the biggest challenge facing business owners and leaders today. Daren Martin delivers proven insights and solutions he uses to create ownership cultures in some of the biggest companies in the world. This quick reading, hard hitting, solution oriented book will soon be a staple in top business leaders’ libraries. Using insights gleaned from years helping companies and coaching leaders, Dr. Martin teaches company le ...
“It ain’t bragging if it’s true.” –a rodeo bull riderWhy are jobs moving from the once Golden State of California to the Lone Star State of Texas? Why are the best and the brightest moving from Chicago and Detroit to Austin and Houston and Dallas? Why are Massachusetts, New York, Ohio, and Illinois losing congressmen in 2012 while Texas gains four? Why is it that Texas is growing while the other bi ...
