Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and internati ...
Digital, Political, Radical is a siren call to the field of media and communications and the study of social and political movements. We must put the politics of transformation at the very heart of our analyses to meet the global challenges of gross inequality and ever-more impoverished democracies. Fenton makes an impassioned plea for re-invigorating critical research on digital media such that it can be explanatory, practical and normative. Sh ...
In the mediated digital era, communication is changing fast and eating up ever greater shares of real-world power. Corporate battles and guerrilla wars are fought on Twitter. Facebook is the new Berlin, home to tinkers, tailors, spies – and terrorist recruiters. We recognize the power shift instinctively but, in our attempts to understand it, we keep using conceptual and theoretical models that are not changing fast, that are barely changing at ...
This book is about the rise of digital labor. Companies like Uber and Amazon Mechanical Turk promise autonomy, choice, and flexibility. One of network culture's toughest critics, Trebor Scholz chronicles the work of workers in the «sharing economy,» and the free labor on sites like Facebook, to take these myths apart. In this rich, accessible, and provocative book, Scholz exposes the uncaring reality of contingent digital work, which is thriving ...
What Journalism Could Be asks readers to reimagine the news by embracing a conceptual prism long championed by one of journalism's leading contemporary scholars. A former reporter, media critic and academic, Barbie Zelizer charts a singular journey through journalism's complicated contours, prompting readers to rethink both how the news works and why it matters. Zelizer tackles longstanding givens in journalism's practice and study, offering alt ...
In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider ou ...
Few trends have had as much impact on television as formats have in recent years. Long confined to the fringes of the TV industry, they have risen to prominence since the late 1990s. Today, they are a global business with hundreds of programmes adapted across the world at any one time, from mundane game shows to blockbuster talent competitions, from factual entertainment to high-end drama. Based on exclusive industry access, this book provides a ...
A new industrial revolution. The age of making. From bits to atoms. Many people are excited by the possibilities offered by new fabrication technologies like 3D printers, and the way in which they are being used in hacker and makerspaces. But why is the power of hacking and making an idea whose time has come? Hackerspaces: Making the Maker Movement takes the rise of the maker movement as its starting point. Hacker and makerspaces, fab labs, and ...