Otl Aicher (1922–1991) war einer der herausragenden Vertreter des modernen Designs, er war Mitbegrunder der legendaren Hochschule fur Gestaltung Ulm (HfG). Der heute gelaufige Begriff der visuellen Kommunikation ist auf ihn zuruckzufuhren. Was er seit den 1950er Jahren geschaffen hat, erinnert sei z. B. an die Piktogramme fur die Olympischen Sommerspiele Munchen 1972, gehort zu den ganz gro?en Leistungen der visuellen Kultur unserer Zeit. Die hi ...
Material Synthesis: Fusing the Physical and the Computational Guest-edited by Achim Menges A new understanding of the material in architecture is fast emerging. Designers are no longer conceiving of the digital realm as separate from the physical world. Instead computation is being regarded as the key interface for material exploration and vice versa. This represents a significant perceptual shift in which the materiality of architecture is no l ...
Evoking Through Design: Contemporary Moods in Architecture is visually stunning, featuring built work and speculative projects, which highlight how contemporary practices are using devices such as spatial compositing, surface articulation and novel manipulations of materials in order to constitute spatial conditions radiating in delicate and sophisticated atmospheres. Contributors: Benjamin Bratton, Jeffrey Kipnis, Neil Leach, Silvia Levin, Fred ...
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you ...
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea gene ...
"The book itself is a diagram of clarification, containing hundreds of examples of work by those who favor the communication of information over style and academic postulation—and those who don't. Many blurbs such as this are written without a thorough reading of the book. Not so in this case. I read it and love it. I suggest you do the same." —Richard Saul Wurman «This handsome, clearly organized book is itself a prime example of the effective ...
The fully revised edition of the most comprehensive and up-to-date reference on print production A II graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print production, from the early stages of conception and planni ...
«Красивые дома» – специализированное издание по архитектуре, строительству и дизайну, прочно занимающее ведущие позиции в своей тематической области. Журнал содержит наиболее удачные реализованные проекты домов от ведущих архитекторов России и других стран, 3D-проекты, которые ждут своей реализации, а также контактную информацию специалистов в сфере архитектуры и строительства. Читайте в номере: • искусство комбинировать: особняк из дерева ...
В учебнике освещено новое компьютерное наполнение традиционных заданий курса инженерной графики на основе 3D-технологий проектирования и построения чертежей на базе пакета AutoCAD. Приведены методические разработки авторов, составляющие основу современного курса инженерной графики. Содержатся примеры выполнения студенческих контрольно-графических работ на основе 3D-моделирования. Во втором томе учебника рассматриваются фотореалистичность, геомет ...
