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Управление маркетингом

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 Новинки
HINO N04C, руководство по ремонту двигателя в электронном виде
HINO N04C, руководство по ремонту двигателя в электронном виде
 
 
 Управление маркетингом
    Наименование 
 Resonate. Present Visual Stories that Transform Audiences
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 Resonate. Present Visual Stories that Transform Audiences

 Автор: Nancy Duarte

  Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicat
...
 Brand Relevance. Making Competitors Irrelevant
220689
 Brand Relevance. Making Competitors Irrelevant

 Автор: David Aaker A.

  Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories i
...
 Convert Every Click. Make More Money Online with Holistic Conversion Rate Optimization
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 Convert Every Click. Make More Money Online with Holistic Conversion Rate Optimization

 Автор: Benji Rabhan

  A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Conver
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 Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests
220670
 Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests

 Автор: Gabe Zichermann

  Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, reward
...
 Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements
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 Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements

 Автор: Robbin Phillips

  Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing «campaign» mentality. Brains on F
...
 Creating Value Through People. Discussions with Talent Leaders
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 Creating Value Through People. Discussions with Talent Leaders

 Автор: LLC

  Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical guidance on how to empower people to deliver their best performance by employing their guiding principles. Offering relevant strategies and tactics, each interview is preceded by an introduction that provides a biographical recap and a brief discussion
...
 Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits
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 Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits

 Автор: Richard Rosen

  Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and d
...
 Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence
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 Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence

 Автор: Rick Marcet

  An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization’s competitive position is greatly enhanced. Reveals how to turn field sales te
...
 Customer Genius
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 Customer Genius

 Автор: Peter Fisk

  Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and t
...
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